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ASA Orders "No More Pre-Rendered Footage To Sell Games

Started by DeVS, May 06, 2006, 11:28:46 AM

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DeVS

I hope the rest of the world follows suit to put an end to the bullshit marketing game companys do to sell games. You see it all the time here in the States on Tv, some AMAZING looking game (thats all cut scene/pre-rendered fluff) and when you get it home and play it looks like Pong. Great win for the consumer here!


QuoteThe UK's Advertising Standards Authority (ASA) has upheld complaints from three television viewers that adverts depicting scenes from Activision title Call of Duty 2 and its current generation console counterpart CoD2: Big Red One were misleading, and declared that they must not be shown again in their present forms.

The adjudication, published today, is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice".
Laugh Hard, It's A Long Ways To The Bank

Jax


frip

i agree, i bought red orchestra through steam and that is possibly the biggest pile of rubbish ever. Though on the pre release movie it looked awesome. :roll:

MTW

First of all, RO is the best WW2 game ever. I bought it and love it.

Secondly, the video is all ingame footage, just with UT's third-person camera on and the HUD turned off. The video also has first-person footage, which is also ingame.

Critical_Impact

Hahahha the whole of final fantasy's 7 advertisment was CG movies. Mainly because FF7 ingame doesnt look that good, but that was a while ago and graphics like that looked alright

NT

Sony is one of the biggest offenders when it comes to this sort of marketing.

frip

red orchestra is a bedroom made mod they decided to sell at full price lool :lol:  its homebrew